Thursday, January 6, 2011
In Kind - Safeway's new natural personal care line
"Safeway Inc. has rolled out the In-Kind natural personal care line of products for body, hair, face and hands. In its official blog, the Pleasanton, Calif.-based retailer said the new product line of body washes, shampoos, conditioners, facial products, hand soaps and more -- retailed in a unique curvy bottle -- is specially formulated with gentle ingredients.
According to Safeway, all In-Kind products feature a formulation consisting of more than 90 percent natural ingredients; clean, fresh, and natural scents; and a strong efficacy. Additionally, the products are free of parabens, sulfates, animal byproducts, pesticides, phthalates, EDTA, petroleum or petroleum-based products, synthetic colors, mineral oil and synthetic fragrance."
Well, you know me, I'm a sucker for natural and inexpensive. I was unhappy with my current facial moisturizer, and I have a difficult time finding ones I like anyway. I have skin that is oily in some areas and dry in others. Products designated for sensitive skin tend to be too weak for me. They don't make my skin feel clean enough or hydrated enough. Products for dry skin make me oily. Products for oily skin dry me out. It's a huge pain in the behind. "Combination Skin" is just a synonym for "Difficult and Unruly - impossible to please". Hmmm...maybe this goes deeper than my skin. Anyhow, I've never been truly happy with any facial moisturizer. The closest I've ever come was Oil of Olay, oil-free, SPF 15. But...it wasn't natural, organic, local...you name it. So, when I made my move to natural products, it had to go, because its parent company did animal testing.
So, here I am, still without an acceptable moisturizer, still with disappointed skin.
I tried Aubrey Organics (probably the best stuff out there that is easy to find - great ingredients, great company philosophy) but it just didn't work. Might as well have been using straight water. In fact, the moisturizer felt like that: watery.
I tried Avalon Organics. It honestly made my skin burn. Which bummed me out, because it was one of the few "easy to find locally" natural/organic products with SPF.
So, when I saw this lotion at Safeway, I decided to do some research. Information was very hard to find. In Kind is a Safeway store brand, and the only place you can find information is on their website or by calling their headquarters. They were fairly helpful on their facebook page and emailed me within two days with a full list of the products they offer in the In Kind line:
Anti Aging Eye Cream
Daytime Facial Firmer
Nighttime Facial Firmer
Anti Wrinkle Facial Serum
Anti Frizz Cream
Curl Care Shampoo
Curl Care Conditioner
Daily Facial Calming Cream for Sensitive Skin
Sensitive Facial Cleanser
Facial Foaming Gel
Hydra Cream Facial Cleanser
Eye Make Up Remover
Intensive Repair Body Lotion
Moisturizing Body Lotion
Sensitive Body Lotion
Natural Ginger Hand Soap
Natural Verbena Hand Soap
Revitalizing and Exfoliating Body Wash
Moisturizing Body Wash
Sensitive Body Wash
*I've put the products I'm trying in bold. I wanted to try the Clarifying Tonic, but my local store hasn't returned my call about a product request. (I'm also requesting that they carry Arm & Hammer Essentials Deodorant so I don't have to buy it at Rite Aide - which is the only place in town that carries it.)
I imagine that information will be easier to find soon. It's a very new line, so few people have reviewed it.
And...I've put in a good hour doing research on all of the ingredients in the cleanser. So, here you are:
2) Sodium methyl-2 sulfolaurate - Derived from coconut; mild, non-drying cleanser.
3) Disodium 3 sulfalaurate – couldn’t find what it is, but did find it in lots of other organic brands and learned that it does not seem to be toxic or connected to any negative chemical research (via goodguide.com and the Skin Deep database).
4) Sodium lauryl sulfoacetate - Derived from coconut and palm oils; a safe, skin-friendly surfactant (foaming agent) for both skin and hair. This mild plant derived surfactant creates a rich, luxurious lather that effectively removes surface oil, dirt and bacteria, without stripping or drying sensitive skin. Sodium Lauryl Sulfoacetate is also hydrophilic. This means it is attracted to water, which enables it to dissolve more readily in water, thus providing superior rinseablility.
5) Cocamidopropyl betaine - a synthetic surfactant; it has been associated with irritation and allergic contact dermatitis, reactions that could be due to the ingredient itself or to impurities. (I will mention that I found this ingredient in several other natural or organic brands and that it received a 5 out of 10 rating for toxicity from Skin Deep.
6) Glyceryl Stearate - The Food and Drug Administration (FDA) includes Glyceryl Stearate (also called glyceryl monostearate) in its list of direct food additives affirmed as Generally Recognized As Safe (GRAS). The safety of Glyceryl Stearate and Glyceryl Stearate SE has been assessed by the Cosmetic Ingredient Review (CIR) Expert Panel. The CIR Expert Panel evaluated the scientific data and concluded that Glyceryl Stearate and Glyceryl Stearate SE were safe for use in cosmetics and personal care products.
7) Sodium Lauroyl Lactylate - a natural, food grade, emulsifier derived from the sodium salt of lactic acid.
8) Sorbitan sesquioleate – a plant-based emulsifier, approved for use in cosmetics, has been linked to allergies in some studies.
10) Chamomile flower extract
11) St. John’s Wort extract
12) Oat kernal extract
13) Sodium PCA - Sodium PCA, otherwise known as the sodium salt of pyrrolidone carbonic acid, is a humectant that is naturally occurring in the skin. It is a derivative of amino acids that is very water absorbing. It is also hygroscopic, meaning that it absorbs moisture from the air.
14) Sodium Lactate - used in the cosmetic, food field as flavor enhancer, humectant, pH control agent to prolong the reserving period etc.; Sodium lactate is natural salt that is derived from a natural fermentation product, lactic acid.
24) Phenylalanine (15-24 are common amino acids)
25) Fragrance (100% natural) – this is the most vague and therefore most suspect ingredient. It might be natural…but from what?
26) Tetrasodium glutamate diacetate – I couldn’t figure out exactly what this is, but Skin Deep gives it the green light as a 100% acceptable, non-toxic gel-forming substance.
27) Phenoxyethanol – an organic chemical compound often used in skin products. It is a bactericide
28) Tropolone – a natural anti-bacterial agent
So, for a product that purports to be "natural"...it measures up. It doesn't claim to be organic. And, as far as I can tell, it would stand up in a test against many of the major "natural" or "organic" brands that I have tried and for which I have studied the ingredients. And, after I contacted the company, I can say with sureness that this product is also cruelty-free.
I have used it for several days now, and it beats the Burt's cleansers (which don't seem to clean well enough) and the Avalon Organics (which just irritate the heck out of my skin). My skin is soft, less oily in the T-zone and less dry everywhere else. The product cost less than $5 on sale and is produced in California by Lucerne North America, LLC - a Safeway manufacturer.
Lucerne/Safeway does not have a spotless reputation. PETA ran a campaign in 2002 call Shameway...meant to "shame" Safeway into implementing better animal welfare standards. According to the website, Shameway.com, "Safeway became the first grocery-store chain—and the first Fortune 500 company—in U.S. history to pledge to make much-needed improvements in the living and dying conditions of farmed animals.
Under PETA and Safeway's agreement, Safeway committed to immediately implementing unannounced audits at Seaboard Farms in Oklahoma, a major supplier of pig meat, where a PETA undercover investigator caught on videotape the fact that screaming pigs were beaten, bludgeoned, and slammed against the floor. Safeway has pledged to stop working with suppliers that fail audits, and the company continues to work cooperatively with PETA in order to improve the lives and deaths of the animals it sells."
And in 2008, after further negotiations, "Safeway and PETA announced a new agreement that made Safeway the industry leader on animal welfare."
I still prefer to shop at Sunny Farms, Country Aire, and other local grocery stores, but Safeway is a good stand-by when I need items I can't find at these local stores.
The jury is still out on In Kind. I'll need to use the product for a few weeks to tell if it is really any good. The price, however, is right. Around $5-8 per product.
Posted by Melissa at 8:58 PM